6 tips to keep costs down on your next print project…

I saw an article about how restaurants will be changing the way they display their menus after lockdown to enhance the safety of customers (link below). It seems most will be opting for single use menus, one big menu board in the restaurant or digital versions used via the customers phones.  I’m thinking paper menus…

Photography Tips for Marketing Projects

Photography plays a big part in marketing & design projects so I thought I’d share some photography tips that may be useful when you are working on your photographs for your next marketing campaign, whether it’s a website, social media post or email campaign… Background is key. Aim to leave a lot of background and…

5 ‘HELPFUL HASHTAGS’ I WILL USE IN 2020.

I feel so privileged to have been asked to write an article for Freedom 2’s blog ‘For the 1’,  which is a series of blogs aiming to empower each and every one of us to inspire and help others. Image: Katie Warman Design “We can’t help everyone but everyone can help someone” Ronald Reagan. I…

Grid Systems and Layout

“The reduction of the number of visual elements used and their incorporation in a grid system creates a sense of compact planning, intelligibility and clarity, and suggests orderliness of design. The orderliness lends added credibility to the information and induces confidence.” Josef Müller-Brockmann. (Ambrose & Harris, 2005, pp 53) The use of grid systems in…

“Words divide, images unite” – Isotype

Otto Neurath states “words divide, images unite”. He discovered that he only way to escape the inherent limits of language was through mathematics, including the mathematics used to represent logic and choice, such as Boolean algebra. Such an approach dovetailed with Neurath’s ideas for presenting social and economic truths in numerical, graphic form. (Patton, P….

Instructions

“Sequentially ordered steps are the centerpiece of a set of instructions, and they typically take up much of the space in the document.” (Johnson-Sheehan, 2007) Instructions are used to assist people perform a certain task. Manufacturers tend to make these multilingual to ensure a wider audience understands the task. This is important not only for…

Sequential Images

Air Line Safety: Air Line safety cards are used to communicate to the public how to safely deal with an emergency while on the plane. These tend to communicate via sequential images without the use of text as the audience is likely to be international. Examples of an air line safety cards: Figure 1: Easyjet…

Communicating to the public…

I plan to work on projects for the community, which consists of minimalistic visual ways of communicating to the public. I plan to focus more on minimalistic symbols/illustrations, which have little (if any) use of words…and possibly focus on multilingual ways of communicating. My initial thoughts of multilingual communications are: Safety posters / Warnings Flight…