“The reduction of the number of visual elements used and their incorporation in a grid system creates a sense of compact planning, intelligibility and clarity, and suggests orderliness of design. The orderliness lends added credibility to the information and induces confidence.” Josef Müller-Brockmann. (Ambrose & Harris, 2005, pp 53)
The use of grid systems in graphic design eliminates the random placement of elements and helps the different components of the design to effectively work together. There are various types of grids that are commonly used within graphic design, such as the popular; Symmetrical Grid (column or module based) and the Asymmetrical Grid (column or module based). It is also common for designers to produce a grid that uses both column and module based grids in one design to create flexible and dynamic layout.
Minimalism Poster with effective use of a grid system:
Muller-Brockmann, J (1960) Der Film Poster, Available at: www.moma.org [Accessed 21 December 2012]
This posters minimal typographic design places the basic informative type into a grid, subsequently creating an expressive and structured design.
From this research I have decided to use a module based grid for my road safety advertisements. Due to my theme being minimalism I am going to ensure this grid creates a strong visual impact by allowing the elements to have ample room, therefore resulting in a low intensity layout.
Ambrose & Harris (2005). Basic Design 02: Layout. Switzerland: AVA Publishing SA.
Muller-Brockmann, J (1960) Der Film Poster. [Online Image] Available at http://www.moma.org/collection/object.php?object_id=4882 [Accessed 21 December 2012]