I initially liked the idea of dual functionality of product packaging (like the light bulb packaging), this led me to consider all mediums with dual meanings such as logos, advertisements with wit. My research began with the book; A Smile in the Mind by Beryl McAlhone and David Stuart. This book is about making graphics…
Author: Katie :)
Modernism and Postmodernism
Modernism: Modernists opposed the tradition of the Victorian era and modernism was seen as a set of rules and grids, so a design could be seen as right or wrong. The Bauhaus movement (‘form follows function’) insisted that anything that is not functional is unnecessary, and therefore removed ornament features in designs. Consequently, designs became…
Design Trend Prediction for 2013… ‘Stripping it back’
Recently, Creativebloq.com asked top creative professionals what they predict for 2013. One that caught my eye was number 3, ‘stripping it back’ “A lot of brands redesigned their logos this year to be extremely minimal,” says Lee Crutchley. “Microsoft, ebay, Starbucks, and others have done it. I think a lot of that was to make…
Design Museum
In need of a break from the screen and some inspiration I recently visited the design museum in London. The exhibitions were; Designed to Win; Digital Crystal and lastly; Designers in Residence 2012’. ‘Designed to win’ displayed sport based products of which over the years have evolved to help achieve records and victories. There was…
Minimalism & Paintings (Piet Mondrian)
When researching for minimalism used in art I found an interesting article on Piet Mondrian. He is recognized for the purity of his abstractions and methodical practice by which he arrived at them. He radically simplified the elements of his paintings to reflect what he saw as the spiritual order underlying the visible world, creating…
Type and Image Interaction…
For the Research and Enquiry Assignment my first task was focused on the relationship between type and image. I therefore had to read an extract of text by David Lewis from ‘Reading Contemporary Picturebooks’ (London: Routledge, 2001), find some examples of pictures and then explain the type/image interaction. The extract by David Lewis explains that…
Time to bury my head in some books…
I have researched online and found some interesting books that will help me research my keyword. I have picked a range of books that were released at various times to ensure I can gather historical and modern information. I am sure this list will be forever growing, but thought I would note what I have…
Minimalism & Adverts…
Many graphic designers have produced adverts that portray minimalistic design, such as the advertising campaign for Lego. I believe the advert to be very effective because it causes the audience to engage and the minimalistic design allows focus on the main elements in the advert. In today’s world of quick access to the mass of…
Minimalism & Logos…
I have chosen ‘minimalism’ as my keyword because I am particularly interested in the ‘minimalistic’ approach designers have developed over recent years. Minimalism in corporate logo designs… We have seen worldwide company logos evolve into innovative versions, for instance Starbucks, Pepsi and Rolls Royce. Due to the companies’ high levels of success and their international…
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