Pictograms

At first, I thought I would illustrate a cyclist by using a stock photograph (Fig 1). However, this image had a lot of detail and I felt it did not portray minimalism. Therefore, I was inspired by the clean and concise pictograms used at the Munich 1972 Olympics, designed by Otl Aicher (Fig 2). Aicher…

Taking my research into account…

For my first minimalistic advert promoting the importance of reflective aids when cycling I started by taking into consideration the grid systems and white space research. I created a grid (11 x 3) that I felt would work well for my cycling advertisement (see Figure 1). The shaded areas are the areas where the main…

Importance of white space

“What you leave out is just as important as what you leave in”  (Jacobb Cass, 2009) The theory and use of white space within Graphic Design is important for the designers to effectively achieve a balanced composition and pleasing design (Jacobb Cass, 2009). White space (aka negative space) is the space between the elements in…

Decisions…

After I sketched a few words, which included elements of wit, I decided to focus on the word emotions. I incorporated this word into a design of a poster for a learning environment, possibly for autistic children because they have difficulties understanding emotions. The poster consisted of the word emotions, where some of the letters…

Witty Thinking…

I initially liked the idea of dual functionality of product packaging (like the light bulb packaging), this led me to consider all mediums with dual meanings such as logos, advertisements with wit. My research began with the book; A Smile in the Mind by Beryl McAlhone and David Stuart. This book is about making graphics…

Modernism and Postmodernism

Modernism: Modernists opposed the tradition of the Victorian era and modernism was seen as a set of rules and grids, so a design could be seen as right or wrong. The Bauhaus movement (‘form follows function’) insisted that anything that is not functional is unnecessary, and therefore removed ornament features in designs. Consequently, designs became…

Design Trend Prediction for 2013… ‘Stripping it back’

Recently, Creativebloq.com asked top creative professionals what they predict for 2013. One that caught my eye was number 3, ‘stripping it back’ “A lot of brands redesigned their logos this year to be extremely minimal,” says Lee Crutchley. “Microsoft, ebay, Starbucks, and others have done it. I think a lot of that was to make…

Design Museum

In need of a break from the screen and some inspiration I recently visited the design museum in London. The exhibitions were; Designed to Win; Digital Crystal and lastly; Designers in Residence 2012’. ‘Designed to win’ displayed sport based products of which over the years have evolved to help achieve records and victories. There was…