Ambiguous Design

My designs can be seen as ambiguous as the symbol lacks clearness or definiteness in the dark sections (dictionary.com, 2013), therefore I wanted to look further into Ambuguity within art and design to see if I can develop this perspective further. With ambiguous design I feel it is very important to get it right because…

Reductionism to Abstract Shapes

Looking at the reductionism perceptive, the representation of the cyclists in my design can be seen as reductionism to abstract shapes because instead of using a detailed illustration of the bicycle and the cyclist I have reduced the shapes to the ‘bare essentials’. Reductionism was developed by the De Stijl Movement, which was formed in…

Pictograms

At first, I thought I would illustrate a cyclist by using a stock photograph (Fig 1). However, this image had a lot of detail and I felt it did not portray minimalism. Therefore, I was inspired by the clean and concise pictograms used at the Munich 1972 Olympics, designed by Otl Aicher (Fig 2). Aicher…

Taking my research into account…

For my first minimalistic advert promoting the importance of reflective aids when cycling I started by taking into consideration the grid systems and white space research. I created a grid (11 x 3) that I felt would work well for my cycling advertisement (see Figure 1). The shaded areas are the areas where the main…

Importance of white space

“What you leave out is just as important as what you leave in”  (Jacobb Cass, 2009) The theory and use of white space within Graphic Design is important for the designers to effectively achieve a balanced composition and pleasing design (Jacobb Cass, 2009). White space (aka negative space) is the space between the elements in…

Decisions…

After I sketched a few words, which included elements of wit, I decided to focus on the word emotions. I incorporated this word into a design of a poster for a learning environment, possibly for autistic children because they have difficulties understanding emotions. The poster consisted of the word emotions, where some of the letters…

Witty Thinking…

I initially liked the idea of dual functionality of product packaging (like the light bulb packaging), this led me to consider all mediums with dual meanings such as logos, advertisements with wit. My research began with the book; A Smile in the Mind by Beryl McAlhone and David Stuart. This book is about making graphics…

Modernism and Postmodernism

Modernism: Modernists opposed the tradition of the Victorian era and modernism was seen as a set of rules and grids, so a design could be seen as right or wrong. The Bauhaus movement (‘form follows function’) insisted that anything that is not functional is unnecessary, and therefore removed ornament features in designs. Consequently, designs became…