Upon beginning my research and enquiry module there was one certainty that I had – my main focus was the exploration of my keyword minimalism. When tackling a design project it could be argued that it is important to have a clear idea and focus of your end goal. Having this perception myself I found…
Design is Play
The video ‘Great design is serious (not solemn)’ where Paula Scher explains design as ‘serious play’ and ‘solemn play’. She explains that ‘serious’ design is spontaneous and possibly ‘the first of its kind’ because it encourages invention but not perfection, whereas ‘solemn’ design is socially correct, perfect and common. Scher also states that it is…
Ambiguous Design
My designs can be seen as ambiguous as the symbol lacks clearness or definiteness in the dark sections (dictionary.com, 2013), therefore I wanted to look further into Ambuguity within art and design to see if I can develop this perspective further. With ambiguous design I feel it is very important to get it right because…
Reductionism to Abstract Shapes
Looking at the reductionism perceptive, the representation of the cyclists in my design can be seen as reductionism to abstract shapes because instead of using a detailed illustration of the bicycle and the cyclist I have reduced the shapes to the ‘bare essentials’. Reductionism was developed by the De Stijl Movement, which was formed in…
Wear Reflective Clothing
To help decide how to illustrate the reflective aids cyclists wear I researched the internet and also looked at cyclists in the dark while I was out in the evenings. Image to show the requirements for cyclists when cycling in the dark. Source: Be safe be seen (2012) Available at: http://news.warwickshire.gov.uk/blog/2012/11/02/be-safe-be-seen/ [Accessed: 8 December 2012]…
Pictograms
At first, I thought I would illustrate a cyclist by using a stock photograph (Fig 1). However, this image had a lot of detail and I felt it did not portray minimalism. Therefore, I was inspired by the clean and concise pictograms used at the Munich 1972 Olympics, designed by Otl Aicher (Fig 2). Aicher…
Taking my research into account…
For my first minimalistic advert promoting the importance of reflective aids when cycling I started by taking into consideration the grid systems and white space research. I created a grid (11 x 3) that I felt would work well for my cycling advertisement (see Figure 1). The shaded areas are the areas where the main…
Importance of white space
“What you leave out is just as important as what you leave in” (Jacobb Cass, 2009) The theory and use of white space within Graphic Design is important for the designers to effectively achieve a balanced composition and pleasing design (Jacobb Cass, 2009). White space (aka negative space) is the space between the elements in…
Decisions…
After I sketched a few words, which included elements of wit, I decided to focus on the word emotions. I incorporated this word into a design of a poster for a learning environment, possibly for autistic children because they have difficulties understanding emotions. The poster consisted of the word emotions, where some of the letters…
Katie's Thinking Space 