Many graphic designers have produced adverts that portray minimalistic design, such as the advertising campaign for Lego. I believe the advert to be very effective because it causes the audience to engage and the minimalistic design allows focus on the main elements in the advert.

In today’s world of quick access to the mass of information on the Internet, can Graphic Designers afford to reduce information provided on certain projects and rely on the viewer to visit a website? Can designers take the approach that less is more?

I found this link, there are some great examples of minimalism used in printed advertising here…

http://www.dzinepress.com/2010/02/30-coolest-minimalist-print-ads/