Minimalism & Adverts…

Many graphic designers have produced adverts that portray minimalistic design, such as the advertising campaign for Lego. I believe the advert to be very effective because it causes the audience to engage and the minimalistic design allows focus on the main elements in the advert.

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In today’s world of quick access to the mass of information on the Internet, can Graphic Designers afford to reduce information provided on certain projects and rely on the viewer to visit a website? Can designers take the approach that less is more?

I found this link, there are some great examples of minimalism used in printed advertising here…

http://www.dzinepress.com/2010/02/30-coolest-minimalist-print-ads/

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